Welcome to my professional space. Here, you’ll discover not just a resume, but examples of strategic leadership that drives business growth through innovative marketing.
As a seasoned marketing executive, my passion is the pursuit of excellence through strategic analysis and execution. I thrive on crafting and implementing innovative marketing strategies and technology integrations that go beyond immediate gains to secure long-term success. My approach is grounded in both a technical and analytical framework, enabling me to adapt quickly and learn continuously, ensuring that strategies are finely tuned to opportunities, market demands and buyer personas.
Central to my professional mindset is a relentless focus on achieving tangible results through optimized marketing operations and brand elevation. My extensive experience spans initiating high-impact digital transformations, leveraging integrations for increased efficiency and steering multi-channel campaigns that substantially increase lead volume, customer engagement, and ROI.
Leadership for me is about fostering a culture of accountability and innovation. By mentoring teams and collaborating with stakeholders, I cultivate environments that are primed for success and aligned with business objectives. I am committed to driving operational excellence and strategic growth, making a lasting impact on the businesses I work with.
By joining your organization, I bring a wealth of strategic marketing insight, coupled with a track record of delivering measurable success and a leadership style that amplifies team capabilities and business outcomes.
Marketing & Advertising
Doubled Annual Demand
Technical & Strategic
I am the father of two daughters, Aubrey (18) and Caroline (14). Aubrey is a senior at Trinity Valley School, plays high school soccer and ECNL club soccer, founded a Women in STEM club, has had a physics externship with TCU for the past three years, and was recently published. Caroline is a freshman guard on JV basketball team and varsity cheerleader for Centennial High School. She is also pursuing her dream of acting by taking classes and performing on stage. My wife, Dr. April Chiarelli, graduated from TCU, earned her Master’s from UNT, and received her Doctorate from Texas Wesleyan. She has been a public school teacher and administrator her entire career and currently serves as the Chief of Elementary Education for Burleson ISD. We met at orientation at TCU and have been married for 23 years. Our family enjoys traveling and spending time in Colorado, where we love to retreat to our log cabin at 9,600 ft. elevation.
Economics
Texas Christan University
It was incredibly rewarding to be part of the 5-person Executive team that was responsible for delivering six sales presentations to private equity firms. We were pivotal in being able to close the sale of Ogle School to a new growth partner in Q4 2021. The deal was awarded D Magazine and iGlobal Forum's Deal of the Year.




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Generative AI SaaS
Ogle School
Multi-Unit Vocational School
ThinkFinance
Consumer Lending
Fitz & Floyd
Retail Luxury Goods & Decor
Handmark
Mobile Applications & Games
Verizon Superpages.com
Small Business Advertising Agency
Economics
Texas Christan University
It was incredibly rewarding to be part of the 5-person Executive team that was responsible for delivering six sales presentations to private equity firms. We were pivotal in being able to close the sale of Ogle School to a new growth partner in Q4 2021. The deal was awarded D Magazine and iGlobal Forum's Deal of the Year.




Spence - Career Copilot
Generative AI SaaS
Ogle School
Multi-Unit Vocational School
ThinkFinance
Consumer Lending
Fitz & Floyd
Retail Luxury Goods & Decor
Handmark
Mobile Applications & Games
Verizon Superpages.com
Small Business Advertising Agency